Web Design Goals Successful solutions require sound marketing plans, clearly defined targeting, and a thorough understanding of how information will be accessed and used.

Inevitably designing new website and collateral marketing materials involves serious marketing and workflow considerations, which may include the many of the following:

• Change corporate and/or product image
• Establish or strengthen product/company branding
• Communicate company values
• Find new prospects
• Introduce new products and services
• Highlight customer service(s)
• Improve customer relations
• Increase visibility
• Expand a market or establish a new market
• Reduce costs and improve processes
• Launch a new web based application
• Develop a unique look with original artwork and/or photography
• Create new user interface design for existing application
• Develop printed associated collateral material

Additional Information:

• Text & Copy
• Nav Chart
• Applications vs. Web Sites

Things to consider:

A successful site will be used, and visitors will return when a site:

• meets their expectations,
• is intuitive, and
• easy to navigate.

These key qualities are the end result of a well orchestrated design process that places user needs above all others.

Users are visually oriented and click happy. Your site has only seconds to accomplish even a few elemental functions. At the very least, it must make an impression and motivate a call to action.

Always keep the following 4 keys to any successful project in your mind. Each one must be clear before you plan and schedule.

• Define
• Design
• Develop
• Deploy