The first steps to achieving any goal are to have both a clearly understood purpose and a well-defined project plan. We approach our projects in the following basic stages:
Stage 1: Project Requirements, Definitions and Expectations
The most necessary, yet the most often overlooked part of project development is the requirements document. It defines the business needs, user needs, and functional requirements. It clarifies what is in scope and what is out of scope (which to maintain a fixed timeline, can often be deferred as a later project). Without it you are embarking on a journey without a map – you might reach your destination but most assuredly at considerable cost in terms of lost time, money, and effort.
Stage 2: Design/Development/Production
Armed with the key requirements and directives, production begins. Web programming, graphic design, and marketing collaterals can be developed concurrently.
We then create a working conceptual version of the site or marketing collateral and provide print comps, allowing us to:
- Enable all involved to review the projects as they progress.
- Ensure client expectations and user requirements have been addressed before deployment.
- Provide an opportunity to reassess and refine requirements if needed.
Stage 3: Pre-press Deployment, and Pre-launch Evaluation and Testing
Marketing collaterals must be error free before printing, and websites must function properly and be free of bugs before deployment. Therefore, time must be reserved for thorough testing and for pre-press proofs.
Stage 4: Production
Once any necessary changes from Stage 3 have been made and everything has been retested, the website is ready to go live or the marketing collateral can be printed.