Those who build software are almost never the ones who design
it, and rarely the ones who use it.

Corti Designworks emphasizes balanced team skills. Our designers, developers, and testers that focus on:
- Effective user interfaces
- Thorough and constant evaluation and testing
- Appropriate artwork and multimedia components
An excellent user interface (UI), be it for a website or software, is a perfect marriage of form and function, presenting the functionality in a way that is both efficient to use and aesthetically pleasing.
In the everyday working world, programmers often have the option to pick and choose design elements on the basis of implementation considerations, personal preference, and the logic of someone who is already intimately familiar with all the functions. A programming background does not often match that of a typical user, which is why sites are often "illogical and confusing" to the general user. Likewise, a site that looks great but is difficult to use, illogical, or even Flash laden will turn users off just as quickly.
To reach and please a wider audience and attract new users, the complete end-user experience must be considered when designing a UI, because if your users are not happy with their overall experience then they will not be inclined to continue viewing or using your site.
Additional Information:
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Design Goals
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Text & Copy
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Nav Chart
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Applications vs. Web Sites
Things to consider:
• Keep the user's goals foremost in your mind...carefully analyze who is your target user and what do that user needs to achieve.
• Humans process visual items first, then textual. Fact: most instructions are never read.
• If it isn't simple and useful, drop it. Your users certainly will.
• Software is often built by technicians with their convenience in mind, rather than with sufficient consideration for the user experience. There is no such thing as too much testing!
• Keep the user logic simple. Anything else will only make the user feel stupid.
• The better your usability design, the more effective the user will become.
• Be sure that your navigation is consistent across the site. Users should not have to relearn how to use your site as they from one section to the next.